Elsa has been evolving in the world of environmental design for over 20 years. After shaping Simons' brand image through visual presentation and space planning, she founded IDEA in 2014, a firm specializing in interior design and spatial experience for businesses. In 2019, IDEA became STGM Design, further strengthening the synergy between design and architecture.

Leading a multidisciplinary team in interior design, graphic design, and signage, Elsa places people and brand identity at the core of her concepts. Her collaborative approach allows her to create spaces that visually embody an organization’s culture while integrating local artisans and sustainable thinking.

Passionate about the impact of design on user experience, she transforms each space into an immersive, coherent, and memorable experience, reinforcing the brand’s identity and influence.