After 17 years with Simons as Visual Presentation Director and Project Manager, Elsa encountered STGM on the successful Hotel le Massif project in 2011. The beauty of its interior and the sustainability of the design were highlighted. It was love at first sight between Elsa and the STGM team. However, this woman has the desire to found her own company and work under her name. This is the birth of IDEA in 2014. Other collaborations with STGM will take place, notably for the St-Augustin sports center, where the complementary visions of Elsa and the architects are confirmed. Elsa will join the ranks of STGM in 2019, after contributing to the design of the new head office (which will also receive the Grand Prix du Design in 2016). In 2021, IDEA becomes STGM Design to further emphasize the fusion between design and architecture that characterizes our practice. 

Elsa leads a multidisciplinary design team (interior design, graphic design and signage). This entrepreneur, for whom nothing is impossible, likes to touch everything in order to bring her clients' vision to life. Elsa never misses an opportunity to showcase Quebec artisans in her unique concepts. Her model of collaboration with architects allows her to listen to her clients, to enhance the spaces designed and to aim for sustainability.